Paste a webinar URL or upload a product demo. ClipIt's AI finds the highlight moments and exports 9:16 vertical clips ready for LinkedIn, Instagram Reels, TikTok, and YouTube Shorts.
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Marketing teams produce an enormous amount of video every quarter — webinars, product demos, customer interviews, conference recordings, and thought-leadership content. Most of that footage is published once, generates a burst of views, and then stops working. The problem is not the content; it is the form. A 45-minute webinar recording does not travel well on LinkedIn or Instagram. A 60-second vertical clip extracted from the best moment of that same webinar does.
Manual clipping is the bottleneck. A video editor who watches a 60-minute recording, identifies two or three usable moments, cuts them, reframes to vertical, adds captions, and exports can spend three to four hours on a single source video. Multiply that across a full content calendar and the economics collapse: the editing cost exceeds the incremental distribution value, so most teams simply skip short-form repurposing. AI clipping removes the variable cost entirely. ClipIt processes the source in minutes and returns captioned, ready-to-post 9:16 clips — no editor, no timeline scrubbing, no caption file to upload separately.
ClipIt accepts YouTube URLs, Bilibili links, and direct MP4 uploads. For most marketing teams, this means pasting the URL of a recorded webinar on YouTube or uploading an MP4 from your video hosting platform. Source videos up to 3 hours long are supported, which covers virtually every marketing format including extended virtual events and full-length keynote recordings.
ClipIt's highlight detection model analyzes the full video — audio intensity, speech pacing, topic transitions, and visual energy — to identify the segments most likely to perform on social. For marketing content, this often means product reveal moments, quotable statistics, strong opinion statements from subject-matter experts, and clear pain-point articulations that resonate with buyers. Processing typically completes in under 5 minutes; you do not need to wait at the screen.
Each detected segment is exported as a 1080p MP4 in 9:16 aspect ratio with subtitles rendered directly into the frame. No SRT upload. No separate captioning tool. The clips are immediately ready for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video. You can open any clip in the ClipIt editor to adjust timing, correct subtitle text, or apply a brand template before downloading.
Webinars are one of the most underutilized content assets in B2B marketing. A 60-minute live session might attract 200 registered attendees, but the recording — properly repurposed — can reach a far larger audience on LinkedIn, YouTube Shorts, and Instagram over the following months. The challenge is that webinar recordings are typically long, contain filler time around Q&A, attendee housekeeping, and slides, and need to be heavily reformatted to work as short-form video.
ClipIt handles the reformatting automatically. Paste the webinar recording URL and the AI surfaces the segments where your speaker made a strong point, cited a compelling statistic, or landed a clear takeaway. Those moments are exported as standalone 9:16 clips — self-contained enough to be watched without context, short enough to hold attention, and captioned so they work without sound in a social feed. A single 60-minute webinar can yield multiple clips suitable for distribution over several weeks without any additional recording.
Product demos are structured around value moments: the problem setup, the feature reveal, the before-and-after comparison, the reaction to a live result. These are the same structural beats that make short-form video work. ClipIt's model is trained to identify these kinds of narrative transitions — the shift from setup to payoff — which maps well onto product demo content even when the visual style is primarily screen recording or talking-head presentation.
A 20-minute product demo can be distilled into several standalone clips: one that opens on a concrete pain point, one that focuses on a specific feature interaction, and one that ends on an outcome statement or customer benefit. Posted as YouTube Shorts or Instagram Reels over successive days, these clips maintain a regular presence in your audience's feed without requiring any new production. The only cost is a few ClipIt credits — 1 credit per clip generated.
Short-form platforms do not share an audience. Your TikTok followers are largely different people from your LinkedIn connections and your YouTube subscribers. Posting the same clip to all three is not repetitive — it is efficient distribution. The constraint for most marketing teams is not willingness to post but time to produce the variant content. ClipIt removes that constraint: generate a set of clips from a single source video and distribute across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn without any additional editing.
The 3-hour source video limit means you can feed a full virtual event, a complete product keynote, or an extended customer success interview into a single ClipIt job. The AI scans the whole thing and returns the strongest moments ranked by estimated engagement. You pick the clips that match your messaging priorities for the week and post. The rest remain available in your ClipIt dashboard for 3 days, giving you time to review and download before they expire.
Consistency across clips matters for brand recognition. ClipIt's Pro plan includes brand templates: you set your caption font, color scheme, and logo once, and every subsequent export applies that template automatically. This means clips from your product demos, webinars, and executive interviews all carry a coherent visual identity without anyone manually restyling each one. The brand template is stored in your account and applied at export time, so you can update it centrally and have future clips reflect the change immediately.
New accounts receive signup credits immediately — no credit card required. Free-tier exports carry no watermark and the credits do not expire, so you can evaluate the tool on a real marketing asset before committing. The Pro plan is $19/mo on a monthly billing cycle or $15/mo billed annually, a 20% saving. Pro includes 300 credits per month and access to brand templates including custom colors and logo. The credit model is simple: 1 credit equals 1 clip generated, regardless of source video length.
Yes. ClipIt works with any source video up to 3 hours — including gated webinar recordings exported to MP4 and publicly available recordings on YouTube. For B2B content, the AI tends to surface the moments where speakers articulate a concrete business problem, cite a specific metric, or deliver a clear recommendation. These are naturally the highest-value clips for distribution on LinkedIn and in email nurture sequences. Paste the URL or upload the MP4 and ClipIt handles the rest; you do not need to pre-edit or trim the recording first.
On the free plan, clips are generated without any ClipIt watermark — and without your logo. If you want a persistent logo on every clip, that requires a brand template, which is available on the Pro plan. The Pro brand template lets you set a logo position and size, a custom font, and a color scheme that applies automatically at export time. Once configured, every clip from your account carries the branded look without any per-clip adjustment.
Kapwing and Canva are general-purpose creative tools that added basic video clip features alongside their core editing and design workflows. ClipIt is purpose-built for AI highlight extraction: you feed it a long-form source video and it returns the strongest moments, already captioned and formatted for vertical. There is no template canvas to navigate, no design workflow, and no manual trimming required. ClipIt also accepts YouTube and Bilibili URLs directly, which means you do not need to download and re-upload a file just to start. For marketers who want to go from a webinar recording to a set of ready-to-post clips with minimal manual steps, ClipIt is significantly faster.
ClipIt detects structural and energetic peaks in the video — moments where speaker intensity rises, pacing changes, or a clear topic transition happens. Product launch content tends to be organized around exactly these beats: the problem framing, the reveal, the live demonstration, and the call to action. The AI does not understand product semantics specifically, but it reliably finds the segments that a human editor would identify as the most compelling moments. You can review all generated clips before downloading and use the ClipIt editor to adjust timing if any clip starts or ends a few seconds off from the ideal cut point.
Free credits included. No credit card. No watermark. Clips ready in under 5 minutes.
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